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Margaret Rorick
Senior Vice President, Market Research Director
Margaret Rorick leads FRC’s Market Research efforts, guiding the development and delivery of all survey research products. In this role, she is responsible for bringing the voice of the marketplace – from channel to customer – to FRC clients through the creation and delivery of thoughtful, timely and relevant research. Ms. Rorick has an extensive background within market research and financial services, from client-side marketing strategy work for financial services companies to research design and analysis work for leading market research firms. In her 17 years as a professional, Ms. Rorick has helped financial services firms define new opportunities in the marketplace, develop new offerings, and position their brands for success. Some of her accomplishments include six years leading marketing and market research efforts at Fidelity Investments, developing new credit products for the leading credit card issuer, as well as designing and managing custom market research studies for Yankelovich Partners. Ms. Rorick holds a Masters in Business Administration from the University of Virginia and received her Bachelors in Economics from Trinity College.