In the aftermath of the credit crisis, the landscape for distribution and product development has changed dramatically. With massive mergers in the financial services industry, distribution of products has changed. This study takes an in-depth look at what has happened and how it has and will continue to impact VA manufacturers. Does this spawn a golden opportunity for VA manufacturers, or does the pressure to alter products to mitigate insurer risk limit the opportunity? This study addresses those questions, and provides actionable information to capitalize on the unique opportunity presented by this market.
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