 |
ADVISOR INSIGHT Marketing Effectiveness - Volume II
FRC and Horsesmouth joined forces to gain insight into the actual effectiveness of advisor value-added programs (VAP) and marketing materials. This primary research report is derived from an extensive survey of 1,800 financial advisors. Based on advisor feedback, FRC provides insights into key value-added topics, top-ranked programs, best practices, success measurements, and advisor preferences on a number of topics including the delivery method and wholesaler involvement for a VAP. Additionally, this research provides firm-specific rankings for marketing materials, enabling firms to determine industry benchmarks based on a number of criteria. The results contained in this report are designed to improve marketing effectiveness and impact strategies immediately.
Download the fact sheet and table of contents.
For more information on this report, contact FRC today at 888-491-9788 or e-mail frcinfo@frcnet.com.